The Best Super Bowl Ad Meter Winners Ever

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In celebration of the upcoming 25th anniversary of the launch of USA TODAY's Ad Meter, our panel of experts has ranked the Ad Meter champs of the past 24 years. Check back each day for the latest.

(Pick the next great champion--sign up to join the 2013 Ad Meter panel.)

No. 25: Budweiser 2007 ("Crabs")

No. 24: American Express 1989 ("Yes!")

No. 23: Doritos 2011 ("Pug")

No. 22: Bud Light 2004 ("Fetch")

No. 21: Doritos 2009 ("Crystal Ball")

No. 20: Bud Light 2005 ("Skydive")

No. 19: Pepsi 1998 ("Extreme Goose")

No. 18: Bud Light 2006 ("Magic Fridge")

No. 17: Budweiser 2000 ("Rex the Dog")

No. 16: Bud Light 2011 ("Dog Sitter")

No. 15: Doritos 2012 ("Dog Bribe")

No. 14: Pepsi 1997 ("YMCA Bears")

No. 13: Snickers 2010 ("Betty White")

No. 12: Bud Light 2002 ("Satin Sheets")

No. 11: Pepsi 1994 ("Chimp Experiment")

No. 10: Budweiser 2008 ("Training Montage")

No. 9: Budweiser 1999 ("Separated at Birth")

No. 8: Diet Pepsi 1991 ("Ray Charles")

No. 7: Budweiser 2003 ("Zebra Ref")

No. 6: Nike 1990 ("Announcers")

No. 5: Pepsi 1995 ("Inner Tube")

No. 4: Bud Light 2001 ("Cedric on a Date")

No. 3: Pepsi 1996 ("Coke Driver Busted")

No. 2: Nike 1992 ("Hare Jordan")

No. 1: McDonald's 1993 ("MJ and Larry")